You call three water heater companies for quotes. One says $1,200. Another says $2,800. The third says “it depends” and won’t commit to a price.
Same water heater. Same installation. Wildly different prices. And nobody’s explaining why.
Here’s the truth water heater companies don’t want you to know: confusing quotes are intentional. Vague pricing, hidden fees, and “it depends” answers let them upsell, add charges, and maximize profit while you’re stuck trying to figure out what you’re actually paying for.
Let’s decode the games they play and how to get honest pricing.
The “Low Quote, High Bill” Scam
How it works: Company quotes you $1,200 over the phone. Sounds great. You schedule installation. They show up, look at your setup, and suddenly it’s $2,400.
Why the price doubled:
“Your permit fees are extra” ($150-$300). “You need a new expansion tank” ($200). “Your gas line needs upgrading” ($400). “We have to replace the drain pan” ($150). “Code requires seismic straps” ($100). “Disposal of old unit is additional” ($75).
None of this was mentioned in the original quote. Now you’re stuck. Your old water heater is already disconnected. You need hot water. They know you’ll pay.
The intentional confusion: They quote the absolute bare minimum knowing most installations require extras. The low quote gets them in your door. The add-ons are where they make money.
What honest quotes include: All costs upfront. Permits, disposal, required code upgrades, expansion tanks, everything. No surprises when they show up.
The “Apples to Oranges” Comparison Trick
Three companies quote you. Company A says $1,800. Company B says $2,200. Company C says $1,400.
Here’s why you can’t compare them:
Company A quoted a 40-gallon basic unit with 6-year warranty. Company B quoted a 50-gallon high-efficiency unit with 12-year warranty. Company C quoted a 40-gallon builder-grade unit (cheapest available) with 6-year warranty.
None of them told you the differences. They just gave numbers assuming you’d pick the lowest one.
The intentional confusion: They don’t standardize quotes. Different capacity tanks, different quality levels, different warranties. You’re comparing completely different products and don’t realize it.
What honest quotes include: Specific model numbers, tank capacity, warranty details, efficiency ratings. Everything spelled out so you’re comparing identical products.
The “Depends on What We Find” Dodge

You ask for a quote. They say “We need to see it first, but probably $1,500-$3,000.”
That’s a $1,500 range. Basically useless.
Why they do this: Creates wiggle room to charge whatever they want once they’re on-site. “Oh, your installation is more complex than average” justifies the high end of the range every time.
The intentional confusion: Vague ranges feel like quotes but commit to nothing. You think you’re getting $1,500. They’re planning $2,800.
According to Consumer Reports, homeowners should expect detailed written estimates before any work begins, not vague ranges.
What honest quotes include: Specific pricing based on standard installation. Clear explanation of what scenarios would cost extra (non-standard venting, old galvanized pipes requiring replacement, etc.).
The “Premium Upgrade” Upsell

The technician arrives to install your water heater. Before starting, they offer an “upgrade” to a better model for “only $600 more.”
Here’s the game: The original quote was for a builder-grade unit. The “upgrade” is actually the standard quality unit most companies install normally. They’re making the cheap option sound normal and the normal option sound premium.
The intentional confusion: Most homeowners don’t know water heater quality differences. “Premium” sounds better, so they pay extra for what should’ve been the standard quote.
What honest companies do: Quote quality equipment upfront. Explain differences between basic, standard, and premium if options exist. No pressure tactics.
Hidden Labor Cost Games
Flat rate vs. hourly confusion: Some companies quote flat rates. Others quote hourly. Neither tells you which they’re using until the bill comes.
The trap: “Our installation is $800” sounds like a flat rate. But their fine print says “$150/hour, typical installation 4-6 hours.” You’re paying $600-$900, not $800.
Multiple trip charges: First visit for estimate ($75-$150). Second visit for installation (included). Third visit if they need to come back for any reason ($100).
The intentional confusion: Labor costs aren’t clearly defined. You don’t know if you’re paying per hour, flat rate, or per visit.
What honest quotes include: Clear labor pricing structure. Flat rate or hourly, spelled out. No hidden trip charges.
The Code Compliance Excuse

Every water heater installation triggers code compliance upgrades. Expansion tanks, pressure relief valves, seismic straps, proper venting, drain pans.
The scam version: Companies don’t mention these in quotes. They add them as surprises during installation. “Code requires it, I have to charge you.”
The honest version: Include all code-required upgrades in the original quote. If your city requires expansion tanks, that’s in the price from the start.
Like avoiding common water heater replacement mistakes, understanding what code compliance actually costs prevents surprise charges.
How to Get Honest Water Heater Quotes
Demand written estimates. No verbal quotes. Everything in writing before work starts.
Ask specific questions:
- What brand and model are you installing?
- What’s included in this price (permits, disposal, code upgrades)?
- Are there any potential additional charges? What triggers them?
- Is this a flat rate or hourly? If hourly, what’s your estimate?
- What warranty comes with this unit and your labor?
Get multiple detailed quotes. Not just prices. Full breakdowns you can compare line by line.
Red flags to walk away from:
- Won’t provide written estimates
- Pressure to decide immediately
- Vague answers about what’s included
- Prices that seem too good to be true
- No physical business address or license information
Get Transparent Pricing in Treasure Coast

Water heater quotes don’t have to be confusing. Companies make them confusing because it benefits them, not you.
Discount Water Heaters provides transparent, written quotes for all water heater replacements in Treasure Coast, FL.
We include:
- Specific equipment models and warranties
- All permits and disposal fees
- Required code compliance upgrades
- Labor costs (flat rate, no surprises)
- Written guarantees
No games. No hidden fees. No “it depends” BS.
Call or text: 772-202-6671
Contact us today for a free, honest water heater quote.
You deserve to know exactly what you’re paying for before work starts.